VAIMH Endorsement Application System

This is the Virginia version of EASy. If you are applying in another state, please be sure to select that state from the drop-down below.

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Welcome to Virginia's Online Endorsement Application System.

For questions about applying for the Infant or Early Childhood Mental Health Endorsement, please contact vaendorsement@vcu.edu.

Application Submission Schedule:

Applications are due by the 1st Friday of each month

You are joining an international group of professionals who have chosen to earn the Endorsement credential as a way to demonstrate specialization in the infant-early childhood mental health field. Endorsement was developed by the Michigan Association for Infant Mental Health in 2002 and is now used by 36 state IMH associations and 2 international associations. Each of those associations is a member of the Alliance for the Advancement of Infant Mental Health.

Through the Alliance, this means that your Endorsement is recognized in each of those 38 associations.

Data Category	Examples of Data Collected	Lawful Basis for Processing
Personal Data	Name, address, email, telephone number.	Consent (for account creation and communications) or Contractual Necessity (for membership management).
Special Category Data	Demographic data such as race/ethnicity.	Explicit Consent (as required by GDPR, to be obtained via an affirmative, separate opt-in).
Derivative Data	IP address, browser type, operating system, usage patterns.	Legitimate Interest (to ensure network security and improve service delivery).
Financial Data	Transaction ID, date/type of payment. (No full payment card data is stored by us.)	Contractual Necessity (to process payments for services).
Mobile Device Data	Device model, manufacturer, location information (if enabled).	Consent (for optional location services) or Legitimate Interest (to optimize the mobile application).

Processing Purpose	Lawful Basis
Service Delivery & Management
Create, manage, and email you regarding your account. Process payments and refunds. Resolve disputes and troubleshoot problems.	Contractual Necessity
Business Operations & Improvement
Monitor and analyze usage/trends to improve EASy efficiency. Prevent fraudulent transactions, monitor against theft, and protect against criminal activity. Compile anonymous statistical data and analysis (if fully anonymized).	Legitimate Interest
Communication & Marketing
Contact you with information on Endorsement®, your membership, or other initiatives. Send you a newsletter or solicit support.	Consent or Legitimate Interest
Legal Compliance
Assist law enforcement, respond to subpoenas, or protect our rights/property/safety.	Legal Obligation

Right	Description
Right to be Informed	To be informed about how your data is processed (this Policy serves this purpose).
Right of Access	To request a copy of the personal data we hold about you.
Right to Rectification	To request that we correct any inaccurate or incomplete data we hold about you.
Right to Erasure (The "Right to be Forgotten")	To request the deletion of your personal data when there is no compelling reason for its continued processing.
Right to Restriction of Processing	To request that we limit the use of your data under certain circumstances (e.g., if you contest the data’s accuracy).
Right to Data Portability	To receive your data in a structured, commonly used, and machine-readable format and to transfer it to another controller.
Right to Object	To object to processing based on legitimate interest or for direct marketing purposes.
Right to Withdraw Consent	To withdraw your consent at any time where processing is based on consent. Withdrawal does not affect the lawfulness of processing before the withdrawal.

Category	Purpose	Lawful Basis (GDPR)
Strictly Necessary	To enable core functionality (e.g., login, security, payment processing). The Site cannot function properly without these.	Legitimate Interest (essential for service delivery).
Analytical/Performance	To collect data on how users interact with the Site (e.g., pages visited, error rates) to measure performance and improve the user experience.	Consent (User must actively opt-in).
Functionality	To remember your preferences (e.g., language or region) to provide a more personalized experience.	Consent (User must actively opt-in).
Marketing/Targeting	To track user activity across the Site and other sites to deliver personalized advertisements or communications.	Consent (User must actively opt-in).

Requirement	Purpose
Full Name	To match the request to the data subject.
Email Address(es)	The email address(es) associated with your EASy account or use of the Site.
Country of Residence	To determine the relevant legal framework (e.g., GDPR).
Specific Right Requested	Clearly state which right you are exercising (Access, Erasure, Rectification, Portability, Restriction, or Objection).
Detailed Description	A precise description of the data you are requesting, or the reason for your request (e.g., "I wish to receive all personal data processed in the last 12 months," or "Please correct my street address from X to Y").